Theorising authenticity vis-à-vis, not versus, syntheticity in the age of AI: Introducing a continuum-based framework
Authors
Andrew Frank Bradley, María Palomares MarínAbstract
This article addresses contemporary debates surrounding authenticity in the age of Generative Artificial Intelligence (GenAI), where hybrid human-machine productions have given rise to a dual crisis of origin and reception. As GenAI-human co-authored content becomes more ubiquitous, the range of reactions it elicits – from dismissal to acceptance – highlights the need to reassess the relationship between the authentic and the synthetic within modern technologically-mediated and hybrid human-AI ecosystems. To this end, the article introduces the concept of syntheticity as both the degree of technological mediation in production (synthetic origin) and its social perception (synthetic attribution), which may coincide or diverge. Furthermore, the article advances a continuum-based model that reconceptualises authenticity and syntheticity as relational rather than oppositional constructs. This model positions authenticity along two axes: synthetic origin (human to artificial/generated) and reception (authenticated to unauthenticated), yielding four configurations of Human authenticity, Human inauthenticity, Synthetic authenticity, Synthetic inauthenticity. Intermediary zones account for hybrid productions (Authenticated and Unauthenticated hybridity) and contested validation states (Liminal authentication). By decoupling origin from reception in the evaluation of authenticity and syntheticity, the model positions hybridity as a legitimate locus of authentic expression. As a conceptual toolkit, the framework offers a new lens for analysing co-authored productions in which human and machine agency coexist and facilitates the critical evaluation of hybrid content.
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